Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades
No wonder mental health issues are at an all-time high. As my friend John called it, we’re already in the third world war — and the battlegrounds are our heads.
It is a cliche philosophical question, but it touches on something fundamental about how humans relate to the world around them.
